Helping Vietnamese arts and crafts designers present their work at the 2018 London Design Biennale

University of Leicester School of Business (ULSB) academics with sponsorship from the Vietnam-UK Network are helping shine a light on the work of Vietnamese designers at the 2018 London Design Biennale from 4-23 September. The Design Biennale is devoted to the theme, Emotional States. Taking over the entirety of Somerset House, it will explore big questions and ideas about sustainability, migration, pollution, energy, cities, and social equality.

The Biennale will see some of the world’s most exciting and ambitious designers, innovators and cultural bodies gather in the capital to celebrate the universal power of design and explore the role of design in our collective futures. A unique exhibition presenting the best design in the world from established and emerging designers, architects, scientists, writers and artists.

USLB is working with business sponsors the Vietnam-UK Network and sponsors NashTech to help fund the two exhibitions as part of the installation at the London Design Biennale.

Paul Smith, Vice Chairman of the Vietnam UK Network says “stimulating creativity and innovation in the arts will help drive Vietnam’s high growth economy. The boundaries of the arts are blurring as we enter the digital world where technology stimulates new approaches, methods of delivery and globalisation of creative outputs. We are delighted to support this initiative.

Vietnam’s design history

Vietnam has a heritage of craftwork and people using their hands to make things work and function – with a reliance on the individual maker, not the machine, for results. The country’s contemporary creative output sees traditional crafts married with a new aesthetic, sustainability and a fresh design identity. People are no longer designing solely for function and need, but also for want. The London Design Biennale will help Vietnamese designers showcase how these elements are coming together.